February 22, 2010
A few years ago, I authored a guide to incentive marketing titled Mastering Incentive Websites. In it, I shared my observations of the industry and detailed the steps I took to create Topaz Financial, a network of Incentive Websites that ultimately drove more than 100,000 advertiser actions. Topaz Financial was also chronicled in the spring [...]
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February 15, 2010
Since joining Google in 2007 as an Account Strategist, Keyen has worked in Google’s Media & Entertainment Vertical. As Account Strategist, Keyen is directly responsible for a paid search portfolio consisting of several top Media & Entertainment advertisers.
Since January of 2009, Keyen’s work has been focused on the Big Three Television Networks. He is currently the lead [...]
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