From the monthly archives:

March 2010

Keyen Cooks Lobsters with New Haven Middle Schoolers

March 15, 2010

Not too long ago, I had the pleasure of leading a cooking class at St. Martin de Porres in New Haven Connecticut. We had a blast! For the past 10 years I’ve fished for Lobsters off the Connecticut Coast as a hobby, and I took the catch of the day down to the boys at St. [...]

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The Zero-Threshold Rule in Incentive Marketing

March 9, 2010

It still surprises me how many incentive marketing & cash back websites maintain minimum payout thresholds. In a space where trust is paramount, payout thresholds destroy credibility. If users must accrue $10 or $20 in rewards before seeing those earnings, many will invariably hit the eject button. Site owners mostly use payment thresholds as a [...]

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Finding The Sweet Spot in Incentive Marketing

March 3, 2010

One of the toughest questions facing an incentive website or any e-commerce website for that matter, is the question of price. In the case of the former, price refers to the size of the cash reward (rebate) offered to users. The goal is to size the rebate such that it maximizes net income. If the [...]

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