Not too long ago, I had the pleasure of leading a cooking class at St. Martin de Porres in New Haven Connecticut. We had a blast! For the past 10 years I’ve fished for Lobsters off the Connecticut Coast as a hobby, and I took the catch of the day down to the boys at St. [...]
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Keyen Farrell
Keyen Farrell Windsurfing - Ninigret Pond, RI
Since joining Google in 2007 as an Account Strategist, Keyen has worked in Google’s Media & Entertainment Vertical. As Account Strategist, Keyen is directly responsible for a paid search portfolio consisting of several top Media & Entertainment advertisers.
Since January of 2009, Keyen’s work has been focused on the Big Three Television Networks. He is currently the lead east coast Account Strategist assigned to ABC, NBC, & CBS. In his role as Account Strategist he executes on integrated advertising campaigns spanning Google.com, the Google Search Network, and the Google Content Network.
His area of focus in the television space resides in leveraging paid search to drive tune-in and reach branding goals.
Prior to his work with the major television networks, Keyen worked on Google’s Web Publishing business where he partnered with clients including Rolling Stone, Ancestry.com, Us Weekly, Martha Stewart Living, Consumer Reports and others. In addition to experience with leading brand advertisers, Keyen has extensive experience with direct response initiatives. He has executed on successful subscriptions campaigns for Google’s top Web Publishers, enabling advertisers to drive large volumes of sales within a defined cost per order. In addition to his expertise in AdWords, Keyen is a Google Analytics expert. In particular, he’s worked extensively with the Google Analytics Jumpstart Program, a pilot program designed to facilitate Google Analytics adoption among top advertisers. His work has enabled the implementation of Google Analytics for several top advertisers in the Media & Entertainment space. In addition to his work on Jumpstart, he leverages Google Analytics in his Strategist work.
At Google, Keyen has also served as Products Specialist for AdWords Editor. AdWords Editor is a free, downloadable application that allows advertisers to easily make changes to their AdWords account from their desktop. During his time on the team, he served as the lead AdWords Editor Product Specialist for the North America Direct Sales Organization. He worked closely with a select team of engineers to improve functionality and latency of what is the primary AdWords tool used by tens of thousands of Google advertisers. During his tenure as Product Specialist, three versions of AdWords Editor successfully shipped.
At Google, Keyen has also taken an active role in the Google Grants Program. The Google Grants program provides in-kind advertising for accredited non-profits. The Google Grants program empowers non-profit advertisers to achieve their goals by helping them promote their websites via advertising on Google. In his work with Google Grants, Keyen has assisted a variety of causes including the arts, public health, as well as human rights groups. In his role on the Google Grants team, Keyen provides tactical strategy for these advertisers.
Keyen is also active mentor in Google’s New Hire Training Program. The program gives new Googlers ‘Nooglers’ a fundamental understanding of Google systems. In his work with New Hire, Keyen trains classes of incoming Nooglers on Google systems.
Prior to Joining Google, Keyen founded Topaz Financial, a network of e-commerce sites providing cash rebates & rewards to shoppers. With no outside startup capital, Topaz Financial grew to generate well in excess of $1MM in revenue while dispersing over 100,000 individual cash rebates to consumers. Topaz Financial was featured in the 2006 spring issue of Colby Magazine.
Keyen is a 2007 graduate summa cum laude from Colby College. He holds a B.A. in Economics with a Financial Markets concentration.
Keyen with Special Olympics Contestants
Keyen is also active in the Connecticut chapter of Special Olympics. Since 2000 he has served as coach for the Pilot’s Point Pirates sailing team. This September Keyen will participate in the Northeast Sailing Championships hosted by the US Navy at the War College in Newport, Rhode Island.
In his spare time Keyen enjoys windsurfing, sailing, and flyfishing. He currently resides in Manhattan.
