March 3, 2010
One of the toughest questions facing an incentive website or any e-commerce website for that matter, is the question of price. In the case of the former, price refers to the size of the cash reward (rebate) offered to users. The goal is to size the rebate such that it maximizes net income. If the [...]
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February 22, 2010
A few years ago, I authored a guide to incentive marketing titled Mastering Incentive Websites. In it, I shared my observations of the industry and detailed the steps I took to create Topaz Financial, a network of Incentive Websites that ultimately drove more than 100,000 advertiser actions. Topaz Financial was also chronicled in the spring [...]
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